Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting: Education Myths
In this episode, Ehrich and Colligan discuss lighting technology and training so you can increase your sales, and you can know all you need to know to be successful.
Segment Outlook 2019: Commercial and Industrial Lighting
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From controls to the impact of recent and impending tariffs, manufacturers share their predictions for the C&I lighting sectors in 2019 and what distributors need to know to maximize their…
Get A Grip On Lighting: Lighting Shows
In this episode, Greg and Michael discuss the number of lighting trade shows, which ones stood out to them this year, which shows they look forward to attending next year,…
Waiting Game
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With no indication of the sale of GE’s ‘Current, powered by GE’ business in sight, what’s the plan for this industry player?
Get A Grip On Lighting: Future-Proof Your Lighting
In this episode, Greg and Michael talk about how to “future-proof” your customers so they will be satisfied with their lighting choices.
LED and Rebates: Know Your Stuff
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The transition to LED can be costly; can distributors soften the blow with rebates?
Get A Grip On Lighting: Audits vs. Sales
What do your lighting audits or proposals look like? What is most important, and when are you wasting your time? How can you really learn what your customer wants and…