Our exclusive stories with industry experts

The Darkness News Update 3/28/2024

Get A Grip On Lighting: Purple Lights Inside

Sales Synopsis: Cold Calling, Part 1

Get A Grip On Lighting: When Dimming Matters

Sharpening the Axe: Ramping Up Your Sales Team’s Tech [...]

-

It’s not enough to show up at your customer’s doorstep with a box of fresh bagels and a smile anymore; customers expect good advice, expertise, and technical acumen. Here’s how…

A New Future: Distributors Refocus Their Sales Efforts

-

LIGHTFAIR 2018 brought an encouraging trend to the forefront of the lighting industry - distributors are focused on selling their services rather than solely products.

Chain Reaction: How Distributors Can Keep Projects on Track

-

A longtime electrical contractor discusses the snafus that often derail lighting projects and the measures distributors and manufacturers could take to help avoid them.

Get A Grip On Lighting Podcast: The Matrix, Explained

The guys at “Get a Grip on Lighting” follow up on “The Matrix” discussion with a look at connected lighting and the potential threat to national security.

Small Manufacturers Go Global

-

How one small Detroit-based lighting manufacturer is fighting the flood of low-cost, low-quality lighting products in the market today with their own international sales strategy.

The China Effect: How Distributors Can Leverage Their Value

-

The proliferation of lower-priced Chinese lighting products flooding the U.S. market continues, as do the challenges that come with it.

Highlight from LIGHTFAIR: D+R Continues Lighting Facts Program

-

Ending the Lighting Facts Program had the opportunity to leave the LED lighting world in the dark – that was until D+R International stepped in to save the day.

Subscribe to our newsletter

Don't miss a thing! Get the latest industry news delivered straight to your inbox, every Tuesday through Friday.

Subscribe