Sales Synopsis: Capturing Their Attention
Day One (and Only Day One) at LightFair
Get A Grip On Lighting: Over-Lighting For Rebates
Contractor and Distributor Show: Who Should Get The Rebate?
Should the contractor or the distributor take care of the rebate details on lighting jobs?
Get A Grip On Lighting: The Blank White Driver
What should you do when you open an LED fixture and find a blank, white driver inside?
Sales Synopsis: Connecting The Dots
How can you sell the deep benefits of your product line that customer sometimes don't recognize at first glance?
Get A Grip On Lighting: The Attribute Label Problem
Michael and John discuss the need for standards in lighting product descriptions.
Restoring Darkness: Confusing Terminology
We don't actually want "Dark Skies."
Get A Grip On Lighting: “Selectability”
While LED lighting receives some negative news, there are plenty of reasons to stay positive.
Contractor and Distributor Show: Is More Training Needed In [...]
The hosts discuss potential solutions to complications with lighting controls.