Get A Grip On Lighting: Update Your Signage
Contractor And Distributor Show: Wired Or Wireless?
Get A Grip On Lighting: Reaction To LEDucation
Anatomy of a Corporate Carve-Out
By Bridget McCrea In January, OSRAM made an announcement that was enough to send shivers down any electrical distributor’s spine. One of the world’s largest lighting manufacturers, it seems, was…
Marketing Momentum: How to Launch a New Company with an Est [...]
By Katrina Olson You’ve heard, “The more things change, the more they are the same.” This expression by French Critic and Journalist Jean-Baptiste Alphonse Karr certainly applies to OSRAM SYLVANIA.…
How the Electrical Industry Stacks Up on the Partnering Front
By Bridget McCrea A recent survey on partnerships in electrical distribution revealed some alarming disconnects between manufacturers and distributors. But are we really that much different than any other industry?…
Better Together: The Fight for Knowledge Over Laws
tED magazine is launching a new series of stories that are completely the work of our past “30 Under 35” winners. We are calling this series of articles “Better Together.” …
Manufacturers Going Direct: What Do Contractors Really Think?
By Bridget McCrea Electrical contractors discuss the issue of lighting manufacturers “going direct” and the ongoing value that electrical distributors bring to the table. Like it or not, many lighting…
LED Lighting: Easy to Sell, Difficult to Source & Program
By Bridget McCrea As the challenges associated with buying and installing state-of-the-art LED lighting mount, contractor frustration increases and distributors pitch in to help. Business has been pretty brisk this…
Distributors, It’s Time to Step Up Your Lighting Game
By Bridget McCrea When David Witz thinks about one of his biggest ongoing challenges—making sure lighting fixtures are delivered in the right quantity and to the right place at the…