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The Darkness News Update 5/23/2024

Get A Grip On Lighting: The Most Valuable Arrow in Your Quiver

Contractor And Distributor Show: Has Solar Gone Mainstream?

Get A Grip On Lighting: Seeing Old Technology

Distributors, It’s Time to Step Up Your Lighting Game

By Bridget McCrea When David Witz thinks about one of his biggest ongoing challenges—making sure lighting fixtures are delivered in the right quantity and to the right place at the…

Is Your Distributorship an Innovation Machine?

By Bridget McCrea If innovation has no end point, and if it’s not about coming up with the latest “cool” product, why isn’t your electrical distributorship running like a well-oiled…

PoE: Power Over Ethernet or Philips Over Everyone Else?

By Chris Brown Or should it be BoE… “Beginning of End” for some lighting distributors? Illumigeddon got real last month with the announcement of an alliance between Philips and Cisco…

Top 20 Stories of 2015: #13 Eaton Shifts Cooper Brand to Ea [...]

Every weekday in December, tED magazine is counting down the Top 20 Stories of 2015. Below, the #13 most-viewed story of the year, originally published on June 26, 2015.  …

Top 20 Stories of 2015: #17 First Ever LED Lit Super Bowl

Every weekday in December, tED magazine is counting down the Top 20 Stories of 2015. Below, the #17 most-viewed story of the year, originally published on January 30, 2015.  …

Disintermediation Strategy: A Fact Of Our New Lighting Life

By Chris Brown The recent discussions regarding disintermediation should be stirring conversation on how distribution deals with a fact of our new lighting life: Some manufacturers will choose to (or…

Marketing Momentum: Tools and Tips for Distributing News Releases

By Katrina Olson Founder of modern public relations Ivy Lee reportedly sent the first news release to the New York Times in response to the 1906 Pennsylvania Railroad train wreck…

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