Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Top 20 Stories of 2016: #3 Osram Sells Lighting Business
Every weekday in December, tED magazine is counting down the Top 20 Stories of 2016. Below, the #3 most-viewed story of the year, originally published on July 27, 2016.…
Is the ‘Amazon Business’ Pillar Setting Sights [...]
By Susan Bloom Though Amazon shares dropped last week following the October 27 announcement that the company’s Q3 2016 earnings fell short of analysts’ expectations, insiders warn electrical distributors not…
Continued Shift to E-Commerce Platform Puts Pressure on Gra [...]
By Susan Bloom In its Q3 2016 financial release issued on October 18, W.W. Grainger revealed that while its global net sales were up 3 percent over the prior year…
DOE Report; LED Lighting Forecast Shows Massive Growth
For the first time, the Department of Energy has released a sales forecast that includes energy savings for Solid State Lighting, including LEDs, for the next 19 years. Previous forecasts…
Distributors Speak Up on OSRAM SYLVANIA’s LED Busines [...]
By Bridget McCrea Two electrical distributors that were on the inside track when OSRAM SYLVANIA decided to spin off its LED lighting business discuss the steps the company took to…
Anatomy of a Corporate Carve-Out
By Bridget McCrea In January, OSRAM made an announcement that was enough to send shivers down any electrical distributor’s spine. One of the world’s largest lighting manufacturers, it seems, was…
Marketing Momentum: How to Launch a New Company with an Est [...]
By Katrina Olson You’ve heard, “The more things change, the more they are the same.” This expression by French Critic and Journalist Jean-Baptiste Alphonse Karr certainly applies to OSRAM SYLVANIA.…