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The Darkness News Update 3/28/2024

Get A Grip On Lighting: Purple Lights Inside

Sales Synopsis: Cold Calling, Part 1

Get A Grip On Lighting: When Dimming Matters

Marketing Momentum: How to Launch a New Company with an Est [...]

By Katrina Olson You’ve heard, “The more things change, the more they are the same.” This expression by French Critic and Journalist Jean-Baptiste Alphonse Karr certainly applies to OSRAM SYLVANIA.…

How the Electrical Industry Stacks Up on the Partnering Front

By Bridget McCrea A recent survey on partnerships in electrical distribution revealed some alarming disconnects between manufacturers and distributors. But are we really that much different than any other industry?…

Better Together: The Fight for Knowledge Over Laws

tED magazine is launching a new series of stories that are completely the work of our past “30 Under 35” winners.  We are calling this series of articles “Better Together.” …

Manufacturers Going Direct: What Do Contractors Really Think?

By Bridget McCrea Electrical contractors discuss the issue of lighting manufacturers “going direct” and the ongoing value that electrical distributors bring to the table. Like it or not, many lighting…

LED Lighting: Easy to Sell, Difficult to Source & Program

By Bridget McCrea As the challenges associated with buying and installing state-of-the-art LED lighting mount, contractor frustration increases and distributors pitch in to help. Business has been pretty brisk this…

Distributors, It’s Time to Step Up Your Lighting Game

By Bridget McCrea When David Witz thinks about one of his biggest ongoing challenges—making sure lighting fixtures are delivered in the right quantity and to the right place at the…

Is Your Distributorship an Innovation Machine?

By Bridget McCrea If innovation has no end point, and if it’s not about coming up with the latest “cool” product, why isn’t your electrical distributorship running like a well-oiled…

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