Get A Grip On Lighting: Reaction To LEDucation
The Darkness News Update 4/11/2024
Get A Grip On Lighting: Is The Lighting Industry In Recovery?
Top 20 Stories of 2015: #13 Eaton Shifts Cooper Brand to Ea [...]
Every weekday in December, tED magazine is counting down the Top 20 Stories of 2015. Below, the #13 most-viewed story of the year, originally published on June 26, 2015. …
Top 20 Stories of 2015: #17 First Ever LED Lit Super Bowl
Every weekday in December, tED magazine is counting down the Top 20 Stories of 2015. Below, the #17 most-viewed story of the year, originally published on January 30, 2015. …
Disintermediation Strategy: A Fact Of Our New Lighting Life
By Chris Brown The recent discussions regarding disintermediation should be stirring conversation on how distribution deals with a fact of our new lighting life: Some manufacturers will choose to (or…
Marketing Momentum: Tools and Tips for Distributing News Releases
By Katrina Olson Founder of modern public relations Ivy Lee reportedly sent the first news release to the New York Times in response to the 1906 Pennsylvania Railroad train wreck…
The Truth About Disintermediation in the Lighting Industry
Publisher’s Note: So here we go. We have already posted stories about disintermediation and “Illumigeddon” at tedmag.com in the past. Now we are asking the questions to the manufacturers and…
Lighting Isn’t Just About Lighting Anymore
By Chris Brown Lighting used to be about lumens, foot candles, color temperature, CRI and, oh yes, energy efficiency. Today we talk about sensors, controls, connectivity, IoT, IoE, data mining,…
Should Distributors Focus on Lighting, Controls, or Both? Part II
By Stan Walerczyk This is a follow-up to our previous article on lighting controls and which ones are best for specific situations. This column compares lighting only, basic controls only,…