Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Marketing Momentum: It’s a Bird! It’s a Plane! [...]
By Katrina Olson Camera-equipped drones are the marketer’s hottest new toy. Distributors and manufacturers are using it to showcase their outdoor lighting projects, warehouses, and building exteriors. Drone video is…
Are Your Unhealthy Supplier Relationships Impacting Your Cu [...]
By Bridget McCrea Four ways to strengthen your distributor-relationship partnerships for the good of your customers. Part I of this 2-part article series discussed Leaving Your Comfort Zone, New Insights…
Amazon Starts Targeting Your Customers
By Scott Costa, Publisher, tED magazine In between meetings at the LIGHTFAIR show in Philadelphia a few weeks ago, I happened to pick up a copy of Electrical Contractor Magazine.…
Is Your System Protected?
By Susan Bloom It was the new “shot heard ’round the world” – the so-called ‘WannaCry’ cyber attack, a ransomware virus that hacked into victims’ computer systems and demanded a…
Keeping the Love Alive, Part I—The Courtship
By Bridget McCrea A three-part series that examines the key stages of the distributor-supplier relationship and how to create alliances that endure the test of time. Read Part II of…
Upping Your Lighting Game in a Competitive Marketplace, Part II
By Bridget McCrea When it comes to electrical contractors, taking the “show don’t tell” approach to new product introductions can work wonders. In the April issue of tED magazine,…
Upping Your Lighting Game in a Competitive Marketplace, Part I
By Bridget McCrea How to work with contractors that are looking at their bottom lines and saying, “Hey, how can we get a better price on our lighting products?” In…