Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting: The Broken Telephone Game
A hiccup with a sales rep slows down a big job.
Get A Grip On Lighting: Sound The Alarm
A small utility company plans to end its lighting rebate program.
Sales Synopsis: The Sense Of Urgency
How can you convey a sense of urgency in your sales calls without scaring your customers away?
Get A Grip On Lighting: Sit On Your Customer’s Side O [...]
Sometimes difficult jobs require a different perspective.
Contractor and Distributor Show: Breaking Up With Your Supplier
A contractor talks about what will end a partnership with their distributors and manufacturers.
Get A Grip On Lighting: Non-Player Characters
People who are not a part of the lighting industry are making major decisions.
Restoring Darkness: Studying The Harms Of LED
New research digs into how LED lighting can impact your health.