Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting: Lightfair Recap
The Guys from the Get A Grip On Lighting podcast spent a number of days at the LIGHTFAIR event in Philadelphia in May. They have some thoughts on the future…
Greetings from LIGHTFAIR 2019 – Part 2
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Our experts share their thoughts on the lighting industry’s investment in this year’s show, the presence of offshore exhibitors, and whether Lightfair 2019 met their expectations.
Get A Grip On Lighting: Selling Controls
The guys from the Get A Grip On Lighting podcast sat down on their way home from the DLC Stakeholders Meeting to talk about controls, and what makes them both…
Greetings from LIGHTFAIR 2019 – Part 1
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Distributors share their impressions of Lightfair 2019 -- the “Big Kahuna” of annual lighting shows.
Get A Grip On Lighting: Four Kinds of Lighting People
In this episode, our hosts really get on a roll as they dig into the four kinds of people currently in the lighting business.
Get A Grip On Lighting: Pipeline Pressure
How are you keeping your lighting pipeline filled? And what does your pipeline look like 12 months from now? This episode takes a look at some of the ways to…
Lighting Needs a Leader
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The lighting industry has changed rapidly and a gap in leadership has occurred. Without leadership, there is chaos. Who will step up and take on the leadership role that is up…