Exclusive Features

Get A Grip On Lighting: Selling Controls

When you are selling lighting controls, how are you selling them?  Is it complicated?  Is it expensive?  What is the difference between wired and wireless?

The guys from the Get A Grip On Lighting podcast sat down on their way home from the DLC Stakeholders Meeting to talk about controls, and what makes them both easy and difficult to sell.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.

The Get A Grip On Lighting podcast on lightED is sponsored by Keystone Technologies.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.


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