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Sales Synopsis: Cold Calling, Part 2

The Lighting Controls Podcast: When a Brand You Don’t [...]

The Darkness News Update 4/25/2024

Get A Grip On Lighting: Update Your Signage

Greetings from LIGHTFAIR 2019 – Part 1

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Distributors share their impressions of Lightfair 2019 -- the “Big Kahuna” of annual lighting shows.

Get A Grip On Lighting: Four Kinds of Lighting People

In this episode, our hosts really get on a roll as they dig into the four kinds of people currently in the lighting business.

Get A Grip On Lighting: Pipeline Pressure

How are you keeping your lighting pipeline filled? And what does your pipeline look like 12 months from now? This episode takes a look at some of the ways to…

Lighting Needs a Leader

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The lighting industry has changed rapidly and a gap in leadership has occurred. Without leadership, there is chaos. Who will step up and take on the leadership role that is up…

Get A Grip On Lighting: “The China Question” Response

The guys invite one of their critics to talk about why he is so passionate about his criticism of tED magazine and the "China Question" articles.

California Dreamin’

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A specialty lighting distributor discusses the controls commissioning and documentation process in California and how distributors everywhere can help ensure a smooth and accurate installation.

Get A Grip On Lighting: What’s Wrong With This Picture?

One of the major concerns circulating these days about LED lighting just happened to one of the hosts of the Get A Grip On Lighting podcast. And now the question…

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