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Sales Synopsis: Cold Calling, Part 2

The Lighting Controls Podcast: When a Brand You Don’t [...]

The Darkness News Update 4/25/2024

Get A Grip On Lighting: Update Your Signage

Rebate Update

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Lighting rebate expert discusses 2019 trends in utility rebates, “one of the most underutilized sales tools available to distributors.”

Get A Grip On Lighting: Wall Packs

Have you heard of the term “Wall Scar”? The guys from the Get A Grip On Lighting podcast use it all the time. And in this episode, they talk about…

Late to the Party

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Manufacturers discuss the challenges and opportunities associated with the slower rate of LED upgrades occurring in the industrial sector.

Get A Grip On Lighting: The Distributor’s Value

What is the value of a distributor when it comes to lighting sales. Are they just a “bank” to serve as a middleman between the manufacturer and the contractor? How…

Putting Yourself in the Right Place at the Right Time

Luck doesn’t just happen. You have to put yourself in the right position to be successful.

Get A Grip On Lighting: Stadium Lighting

The guys from the Get A Grip On Lighting podcast take a closer look at how every town in the country with a lighted outdoor field for any sport can…

Welcome to the Wild West

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Experts confirm that when it comes to the connection between lighting and health, chaos reigns.

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