Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting: Renting A Manufacturing Facility
Why should lighting manufacturers spend their money on manufacturing and branding when all they really need is one seal of approval? That question has the Get A Grip On Lighting…
Get a Grip On Rebates: Pandemonium?
Should we be concerned about the budget cuts following so many stimulus packages, and what will that mean for rebate packages in the future?
Get a Grip On Lighting: Turn Down the Temperature
When is brighter not better? And are you lighting areas that don’t need it? The Get A Grip on Lighting podcast looks at smart lighting that makes everyone happy.
Get A Grip On Rebates: The Future
What rebates will still be available for lighting projects for the rest of 2020?
Get A Grip On Lighting: 3-Point Plan
Everyone is taking stimulus opportunities during the COVID-19 crisis, but what will it take to get the lighting industry back to the place it was six months ago? The Get…
Get A Grip On Lighting: Bad Lighting At A School
With so many great lighting products to choose from, how can bad lighting still be installed these days? The Get A Grip guys have a theory, and it leaves them…
Get A Grip On Lighting: Sizzling Controls
When it comes to lighting controls, what is the difference between the "steak" and the "sizzle," and are you selling the right concepts?