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Sales Synopsis: Cold Calling, Part 2

The Lighting Controls Podcast: When a Brand You Don’t [...]

The Darkness News Update 4/25/2024

Get A Grip On Lighting: Update Your Signage

Get A Grip On Lighting: The Gift of Controls

Selling controls can sometimes be difficult because the customers don’t always understand them or their value. But the guys from the Get A Grip on Lighting podcast talk about how…

Get A Grip On Lighting: Automate Me

Even after the coronavirus scare is over, a lot of people may not want to touch objects in public, like light switches. Once this crisis is behind us, it might…

Get A Grip On Lighting: Reactor Shifts

Are you an "Act-er" or a "Reactor?" The difference will determine whether or not you are an essential employee; and now is the time to be essential.

Get A Grip On Lighting: Passing the Time

While we are working odd schedules and finding some free time, what are you doing, or having your employees do, to make sure you are improving while business is slow?

Get A Grip Business Blast: Progress and Privacy

How much of your business is stored on a computer, and how much is stored as paper files? Is there a balance, or should you be switching to completely digital?…

Get A Grip On Lighting: The Saga of the Bad Driver

The guys from the Get A Grip On Lighting podcast tell their personal story when a customer's LED lighting failed.

Get A Grip On Lighting: What Do You Want?

When lighting manufacturers that you have as partners start selling directly to your customers, what should you do? The guys from Get A Grip On Lighting debate your options.

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