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Sales Synopsis: Cold Calling, Part 2

Cold calling is really just creating new leads for the future.
But making cold calls without really know the person you are speaking with is not going to help with that objective.

Sales expert Mark Jewell discusses some pretty simple best practices to break the ice on cold calling and see more success.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Mark Jewell is the President and Co-Founder of Selling Energy. He is a subject matter expert, coach, speaker, and best-selling author focused on overcoming barriers to implementing projects.

The Get A Grip Sales Synopsis is sponsored by Espen Technology.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.

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