Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
The Lighting Controls Podcast: The Wireless Solution
What questions should you ask customers when they say they want wireless controls?
Get A Grip On Lighting: Architectural Lighting Is Another Animal
How deeply do you want to invest in architectural lighting efforts?
The Darkness News Update 3/28/2024
The Darkness News Update is a biweekly series that explores current events in light at night.
Get A Grip On Lighting: Purple Lights Inside
We've heard about outdoor lights turning purple. Now it's happening inside, too.
Sales Synopsis: Cold Calling, Part 1
How can you turn "cold calls" into "warm calls"?
Get A Grip On Lighting: When Dimming Matters
Different people at the projects you are working on have very different needs.
The Darkness News Update 3/14/2024
The Darkness News Update is a biweekly series that explores current events in light at night.