Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
The Darkness News Update 5/23/2024
The Darkness News Update is a biweekly series that explores current events in light at night.
Get A Grip On Lighting: The Most Valuable Arrow in Your Quiver
What is the one thing that you provide that gives your customers the most value?
Contractor And Distributor Show: Has Solar Gone Mainstream?
What are the positives and negatives to solar lighting projects?
Get A Grip On Lighting: Seeing Old Technology
Are you still noticing airports, shopping malls, and older buildings with fluorescent lighting?
The Darkness News Update 5/9/2024
The Darkness News Update is a biweekly series that explores current events in light at night.
Get A Grip On Lighting: The Circadian Question
Is anyone still selling the benefits of circadian lighting?
Sales Synopsis: Cold Calling, Part 2
There are simple best practices to warm up your cold call efforts.