We’ve sold the value of saving energy and saving money when selling lighting for multiple years.
Now more customers are simply asking for quality lighting so they can be more productive. Getting the right light for every project is taking on a new importance.
Hosts Michael Colligan and Greg Ehrich discuss the difference between selling components and selling quality lighting.
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Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.
Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.
The Get A Grip On Lighting podcast on lightED is sponsored by Keystone Technologies.
If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.
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