Passing the Buck, Part 3: A View From Independents
Get A Grip On Lighting: Rebates
The Matrix: It’s Real
Get A Grip On Lighting Podcast: Selling Light Bulbs
In this episode, Colligan and Ehrich talk about selling light bulbs and why it seems to be a dead end street.
When Project Bids Turn into Long-Term Headaches for Lightin [...]
The lowest price usually wins, but what happens when projects take an inordinate amount of time to get off the drawing board and into action? Here’s how electrical distributors can…
Get A Grip On Lighting Podcast: Chris Brown
In this episode, Ehrich and Colligan interview Chris Brown, CEO of Nextgen Lighting. The three discuss the transformation from “Illumigeddon” to “Illumitunity”, terms Brown created about the future of lighting…
Conveying Value, Part 2
In an era of cheap LED alternatives and off-brand online options, distributors discuss how they impart the value of higher-quality products by trusted manufacturers to their customers.
Get A Grip On Lighting Podcast: Blitz Episode
In this episode, Ehrich and Colligan team up for a “blitz” podcast, as they give us their views on four subjects: Compliance Fatigue, Lightfair vs. Frankfurt, The Scientific Method, and…
Conveying Value, Part 1
In an era of cheap LED alternatives and off-brand online options, distributors discuss customers’ current level of price sensitivity and some of the issues that arise with lower-priced products.
Trend Watch: Outdoor Lighting 2018
A manufacturer and a distributor discuss the outdoor lighting trends that they're seeing shape up this year.