Our exclusive stories with industry experts

When Project Bids Turn into Long-Term Headaches for Lightin [...]

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Get A Grip On Lighting Podcast: Chris Brown

Conveying Value, Part 2

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Get A Grip On Lighting Podcast: Blitz Episode

Conveying Value, Part 1

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In an era of cheap LED alternatives and off-brand online options, distributors discuss customers’ current level of price sensitivity and some of the issues that arise with lower-priced products.

Trend Watch: Outdoor Lighting 2018

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A manufacturer and a distributor discuss the outdoor lighting trends that they're seeing shape up this year.

Land of Confusion

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Distributors discuss some of the challenges they and their customers experience with today’s LED technology.

Sharpening the Axe: Ramping Up Your Sales Team’s Tech [...]

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It’s not enough to show up at your customer’s doorstep with a box of fresh bagels and a smile anymore; customers expect good advice, expertise, and technical acumen. Here’s how…

A New Future: Distributors Refocus Their Sales Efforts

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LIGHTFAIR 2018 brought an encouraging trend to the forefront of the lighting industry - distributors are focused on selling their services rather than solely products.

Chain Reaction: How Distributors Can Keep Projects on Track

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A longtime electrical contractor discusses the snafus that often derail lighting projects and the measures distributors and manufacturers could take to help avoid them.

Get A Grip On Lighting Podcast: The Matrix, Explained

The guys at “Get a Grip on Lighting” follow up on “The Matrix” discussion with a look at connected lighting and the potential threat to national security.

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