Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
3 Truths To Guide Your 2015
By Dirk Beveridge 2015 will be a tipping point for many distributors. The research for my new book, INNOVATE! How Successful Distributors Lead Change In Disruptive Times, uncovered that 85% of distribution…
Top 20 Stories of 2014: #8 NAW President Dirk Van Dongen Ta [...]
Every weekday in December, tED magazine is counting down the Top 20 Stories of 2014. Below, the #8 story of 2014, originally posted on May 23, 2014. By Jack Keough…
Courting and Keeping Younger Employees: Climbing the Succes [...]
In this series of articles, tED Magazine explores a problem that continues to plague this industry – finding young people to hire, train and equip to lead this industry. To…
Is Smart Lighting Cost Effective? Part 3
By Stan Walerczyk In this third and final column, tED magazine discusses the effect Title 24 does and will have on the necessity (or lack thereof) of smart lighting and…
Quality was a Key Component to Re-lighting the Sistine Chapel
By Scott Costa Lighting the Sistine Chapel in Vatican City is a three and a half year project. But if you want to light some of the most famous artwork…
Courting and Keeping Younger Employees: Moving Up Through t [...]
In this series of articles, tED Magazine explores a problem that continues to plague this industry – finding young people to hire, train and equip to lead this industry. To…
Is Smart Lighting Cost Effective? Part 2
By Stan Walerczyk ‘Features and Benefits’ can be a very useful phrase regarding smart lighting systems. Features are all that it can do, which are usually included in marketing and…