Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
The Road Less Traveled: Part 2
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In part 2 of our series, lightED dives deeper into what’s become of 'legacy' technologies like fluorescent and HID, in a world dominated by LEDs.
The Road Less Traveled: Part 1
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In a lighting market dominated by LEDs, what’s become of ‘legacy’ technologies like fluorescent and HID?
Get A Grip On Lighting: Recycling LEDs
In this episode, Ehrich and Colligan discuss what happens when an LED light either burns out or is replaced, versus when a fluorescent or HID light is replaced.
Lighting Compliance: One Body to Rule Them All?
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Should one government body regulate the lighting industry? It depends on who you ask.
Get A Grip On Lighting: 5 Things To Think About Before Maki [...]
In this episode, Ehrich and Colligan talk about the 5 things distributors need to talk to their customers about before they make a lighting investment.
How to Sell More Lighting This Year
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How to rethink the way your company markets its lighting products and make some real waves in today’s noisy, cluttered marketplace.
Get A Grip On Lighting: The Amazon Effect
In this episode, Ehrich and Colligan talk about Amazon. What are they hearing from their customers? What do they expect from Amazon in the future? And what are the strategies…