Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting: Would You Rather…
While we know both are available at the same time, if you were forced to have to pick between color tuning or dimming for your lighting, which one would you…
Get A Grip On Lighting: Choosing Sunlight
We appear to be at a transition point where we will soon have a much better understanding of selling circadian rhythm benefits with LED lighting.
Get A Grip On Lighting: At Strategies In Light
The Get A Grip podcast broadcasts from the recent Strategies In Light conference to talk about what happened there to set itself apart from other industry events.
‘Tis the Season
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With lighting trade show season upon us, distributors discuss their favorite shows and the developments they’re most excited to see this year.
Get A Grip Business Blast: The Difference Between “Co [...]
Sometimes it’s not only the tone you use when communicating but the words that go with it. The difference between "could" and "should" might also be the difference between success…
Get A Grip On Rebates: 2020 Visions
As we move into the new year, there are some new strategies to make sure your customers are getting the correct rebates, and that you are using them the right…
Get A Grip on Lighting: Rebate Jargon
As we move into the new year, there are some new strategies to make sure your customers are getting the correct rebates, and you are using them the right way…