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Get A Grip Business Blast: The Difference Between “Could” and “Should”

Sometimes it’s not only the tone you use when communicating but the words that go with it. The difference between “could” and “should” might also be the difference between success and failure. The guys from the Get A Grip on Lighting podcast explain the difference.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.

The Get A Grip On Lighting Business Blast on is sponsored by SATCO.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.

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