Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting: Caught In The Middle Of A Customer [...]
How to get customers who disagree with each other to agree so you can complete the sale.
Get A Grip On Rebates: The Final Episode
The hosts look to the future of rebate programs.
Get A Grip On Lighting: The Short-Term Mindset
How to get customers out of the idea that products only have to work as long as they are employed there.
Get A Grip On Lighting: Sell It And We’ll Figure It Out
Supply chain issues have led to some difficult decisions.
Get A Grip On Rebates: The New Church Of Rebates
Who should be in control of rebate programs?
Get a Grip On Lighting: Get On Board Before It’s Regulated
What you should know about the Dark Skies initiative before you are forced to follow new rules.
Get A Grip On Dark Sky: The Cost Of Our Light Addiction
What happens when we think brighter is better?