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Get A Grip On Lighting: Caught In The Middle Of A Customer In-Fight

There are times when the customer has a few people in decision-making positions, and there are times when they don’t agree.

How do you work as a salesperson to stop the infighting, and still make sure you get the sale with the correct lighting for their project.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Michael Colligan is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste.

The Get A Grip On Lighting podcast on lightED is sponsored by Keystone Technologies.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.

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