Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting: Sustainability In Lighting
Calling LED lighting "sustainable" has taken on a whole new meaning.
Get A Grip On Lighting: Tricky Controls In Apartment Stairwells
An apartment complex job that seems simple but could end up very complicated.
Get A Grip On Lighting: Picking Up A Dollar
The small projects can add up to create a very successful year of business.
Sustainable Light Fixtures Show: Demolition Jobs
There are a lot of parts worth saving on demolition jobs, and those parts can be profitable.
Get A Grip On Lighting: Have Rebates Lost Their Purpose?
The mindset on searches for rebates appears to be shifting.
Restoring Darkness: How Do We Know When Light Is Polluting?
Michael Colligan talks about the way he can tell there is too much light in an area.
The Sales Synopsis: Finding and Motivating the Right Decisi [...]
What questions do you need to ask to know about your customers?