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The Sales Synopsis: Finding and Motivating the Right Decision-Makers

You are working on a project with a customer, and you think you have the decision-maker when you are negotiating, but that doesn’t necessarily mean they know what they are talking about when it comes to the correct lighting for the project.

Mark Jewell joins the podcast to talk about how to weed out the people who may not be decision-makers and find a way to better understand their lighting knowledge.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Mark Jewell is the President and Co-Founder of Selling Energy. He is a subject matter expert, coach, speaker, and best-selling author focused on overcoming barriers to implementing projects.

The Get A Grip Sales Synopsis is sponsored by TCP.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.

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