Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting: Go Back To The Wire Nut
Some lighting manufacturers are changing lighting components, but does that make installation easier?
Get A Grip On Lighting: The Trouble With Tapelight
Nobody knows what to do once a tapelight fails.
Sustainable Fixtures Show: Accreditation Agencies
John Bullock joins the podcast to discuss how many agencies prevent lighting manufacturers from reaching standards.
Get A Grip On Lighting: Finding The Right Fixture For Rack Aisles
What happens when you are trapped in a situation where you have to choose between the correct lighting or the highest rebate?
The Sales Synopsis: The Three Bid Syndrome
How should you react when a customer says he needs three bids before he can give you a lighting project?
Get A Grip On Lighting: Nothing Lasts Forever, Including Lights
Outdoor retrofit projects can create problems when you can't assess the integrity of the fixtures.
Restoring Darkness: Johnny Safety Strawman
How does the lighting industry rise above the cries for brighter lights to keep us safe when there is no evidence to support that?