Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting: Banning Lights
Do the people making decisions on banning light bulb sales really know what they are talking about?
Contractor and Distributor Show: Back to School on Controls
The hosts take a look at the situation at a Massachusetts school that hasn’t been able to turn the lights off for months.
Get A Grip On Lighting: Throwing In The Towel On Lighting
The hosts react to comments that people are ready to quit selling lighting.
Get A Grip On Lighting: The Year Of The Rebate Entitlement
Could this be the year you use a new sales strategy to sell LED lighting?
Sales Synopsis: Asking “Mother May I?”
How can you reframe your sales pitch during an uncertain economy?
Get A Grip On Lighting: Purple Light
Promises made about LED streetlights has cities turning purple.
Restoring Darkness: Is The Movement Off The Ground Yet?
How far has the restoring darkness program moved in the past few years?