People are still debating if we are headed into or already in a recession. Either way, this is definitely not a “normal” economic year.
Your customers may start to move toward what they call ‘essential spending’, where they will only spend money on programs and projects they deem absolutely necessary.
Host Greg Ehrich talks with Mark Jewell about ways to understand those concerns and reframe a lighting upgrade as something you could not afford to not do.
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Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.
Mark Jewell is the President and Co-Founder of Selling Energy. He is a subject matter expert, coach, speaker, and best-selling author focused on overcoming barriers to implementing projects.
The Get A Grip Sales Synopsis is sponsored by TCP.
If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.
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