Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Get A Grip On Lighting: Do Architects Think About Practicality?
Sometimes, building design doesn't withstand the test of durability.
Get A Grip On Lighting: Creative Destruction
Has innovation pushed us away from basic lighting standards?
Contractor and Distributor Show: Bringing Everyone Together
A distributor and a contractor join the podcast to talk about the kinds of distributors and manufacturers they want to do business with.
Get A Grip On Lighting: When Brand and Quality Mattered
Lighting has become much more complicated, and now burned-out light fixtures lead to difficult situations.
Sales Synopsis: Find The Decision Maker
How can you gain access to the right people when you are on a sales call?
Get A Grip On Lighting: The Waste of Electrical Labor
As we create systems that fail, is it costing in overall capital investment?
Get A Grip On Lighting: Does LED Produce UV?
What is the purpose of having a filter for UV in LED products?