Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Restoring Darkness: Confusing Terminology
We don't actually want "Dark Skies."
Get A Grip On Lighting: “Selectability”
While LED lighting receives some negative news, there are plenty of reasons to stay positive.
Contractor and Distributor Show: Is More Training Needed In [...]
The hosts discuss potential solutions to complications with lighting controls.
Get A Grip On Lighting: The Timeline Game
Should you be stocking LED products with both short-term and long-term warranties?
Sales Synopsis: Never Lose A Customer Again
It's what you do after the job is completed that will keep a customer forever.
Get A Grip On Lighting: Information, Experience, and Savvy
Lighting projects remind us of the phrase "You learn something new every day."
Restoring Darkness: Is Lighting Gender Neutral?
People making outdoor lighting standards may not be the most impacted by those decisions.