Sales Synopsis: How Much Product Knowledge Do You Need?
Get A Grip On Lighting: CFL to LED is Not Ready for Prime Time
The Darkness News Update 6/20/2024
Sales Synopsis: Dealing With Rejection
Is it really a rejection, or could it just be resistance?
Contractor And Distributor Show: Waiting To Get Paid
It's a difficult situation when distributors wait more than 90 days for their contractor customers to pay them.
Get A Grip On Lighting: Put Light Where It Needs To Be
How do you handle requests from customers to put light where it doesn't need to be?
Get A Grip On Lighting: Is There Money In Solar?
Will the solar market ever overtake the LED lighting market?
Restoring Darkness: Lighting A Flagpole
It's an extremely difficult job while trying to avoid flooding the sky with bright lights.
Get A Grip On Lighting: Are Utilities Too Involved In Lighting?
Are utility companies taking projects away from distributors by selling rebates?
Get A Grip On Lighting: Amateur Hour
Customers always have an idea of how their lighting should look, but it's not always correct.