LEDVANCE sent tED magazine and “lightED” the following letter that it sent to it’s customers this week. The LEDVANCE decision to increase prices comes on the heels of other lighting manufacturers, including Acuity, doing the same thing over the past 30 days.
The move comes after recent reports of prices dropping while smaller Chinese lighting manufacturers flood the LED market with less expensive products.
June 4, 2018
Dear LEDVANCE Customer,
We will be implementing a price increase of 6-8% on traditional products. Specific category pricing will vary. The timing of the increase will be communicated in the near future. Excluded from this price increase will be all SSL products, components and drivers.
The advancement of SSL technology is having a dramatic effect on the Lighting Industry. The rapid expansion of SSL into all lighting products has shifted considerable volumes away from traditional lighting products.
As a result of this shift, volumes of traditional lighting products have been reduced resulting in the loss of scale benefits and ultimately raising costs on traditional products.
Please contact your Sales Representative with any question you may have.
Sincerely,
Matt McCarron
VP Trade Sales US & Canada
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