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Universal Lighting Names New Director of Sign Channel Development

Universal Lighting Names New Director of Sign Channel Development

NASHVILLE, Tenn. – Universal Lighting Technologies Inc. recently announced the promotion of Corinne Wilder to director of sign channel development.

In her new role, Wilder will oversee sales and product direction for Universal’s Signa® sign channel while providing support to sign agents, sign distributors and sign customers. Her promotion helps to further align company growth strategies as Universal broadens its EVERLINE LED drivers, modules and fixtures business in all channels.

With nearly seven years at Universal, Wilder’s expertise includes progressive responsibilities from customer service, warranty, lead generation and LED forecasting. Wilder will be responsible for growth and market development of the innovative Signa sign product families including LED Constant Voltage Drivers, LED Chains, LED Wall Packs, LED Vapor Tights, LED Retrofit Kits, HID Ballasts, and Electronic Fluorescent Ballasts (including the new Signa Wiring Block). The Signa Wiring Blocks allow for simple and easy retrofit of rapid start magnetic sign ballast installations to instant start electronic systems, making the compliance for sign ballast replacement easier.

Wilder’s new role will position her alongside Tim James, a sign channel inside sales specialist, making the transition to LED and other high-efficiency products easier. With more than eight years of sign channel sales and product experience, James’ industry knowledge will ensure customers and dealers continue to receive a premier level of customer service, sales expertise and troubleshooting tips.

“The changes in our sign channel organization reflect Universal’s commitment to our sign distributors to continue to expand our LED module, driver and fixture product lines,” said Joe Damiani, executive vice president of Panasonic Lighting Americas, Inc. “With Corinne and Tim working side-by-side, we’ll be able to combine product knowledge and experience, making for a dynamic duo to support our sign distribution partners.”


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