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Universal Lighting Appoints Regional Sales Manager

Craig Baum

NASHVILLE, Tenn. — Universal Lighting Technologies Inc., a member of the Panasonic family of companies, announced the addition of Craig Baum as the distribution channel regional sales manager for the west coast region.

In this role, Baum is responsible for overseeing the agents, distributors and end users for the company’s west U.S. region. Baum’s sales region will include the states of Washington, Oregon, Nevada, California, Arizona, Montana, and New Mexico.

“We are excited to add Craig Baum to our talented team of sales professionals,” said Stu Sumner, VP of Distribution Sales, Western U.S. for Universal. “With his extensive lighting background, we are confident Craig will use his expertise to best serve our distribution partners while growing our EVERLINE LED luminaire and retrofit products, in addition to our core lighting products.”

With more than 25 years of experience in sales and marketing, Baum has an in-depth knowledge of lighting controls and electrical products. Baum has worked closely with distributors to develop a deep understanding of their regional needs to provide support for growing sales. Prior to joining Universal, Baum served as a regional lighting sales manager.

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