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True Value and GE Lighting Announce Exclusive Partnership

True Value and GE Lighting Announce Exclusive Partnership

CHICAGO—True Value Company today announced a new exclusive partnership agreement with GE Lighting, a Savant company making True Value the only national hardware channel distributor for all GE-branded lightbulbs.

Under the agreement, True Value will also provide its customers with exclusive warehouse access to the growing CYNC™ family of whole-home automation products. CYNC is a premium, GE-branded line of smart home products formerly known as C by GE. The partnership between True Value and GE Lighting, a Savant company becomes effective January 1, 2022.

“Providing our retailers exclusive access to this best-in-class line of smart home automation products, from one of the best-known light bulb manufacturers in the world, is a game-changer for True Value,” said Jake Kalnitz, Vice President of Merchandising at True Value. “This is a true differentiator for us that will allow our retailers to provide their customers with a next-level smart home experience.”

Now part of Savant Systems, a longtime industry leader in the professional smart home space, GE Lighting, a Savant company continues to innovate in the DIY connected home category with a growing family of trusted GE-branded solutions. CYNC products include an Indoor Smart Camera, Indoor and Outdoor Smart Plugs, LED Full Color Light Strips, and a Wire-Free Smart Motion Detector. The all-new CYNC App, powered by Savant provides intuitive and easy-to-use control for the entire CYNC ecosystem from anywhere.

GE is a trademark of General Electric Company. Used under trademark license by Savant Systems, Inc.

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