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The Sales Synopsis: Should You Lead With Financing?

Even if we don’t want to admit it, most, if not all, customers will decide on a lighting project based on price. But if you can explain the financing for projects in a way that they understand a lighting project can be “free,” you can help complete the sale.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Mark Jewell is the President and Co-Founder of Selling Energy. He is a subject matter expert, coach, speaker, and best-selling author focused on overcoming barriers to implementing projects.

The Get A Grip Sales Synopsis is sponsored by TCP.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.

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