Even if we don’t want to admit it, most, if not all, customers will decide on a lighting project based on price. But if you can explain the financing for projects in a way that they understand a lighting project can be “free,” you can help complete the sale.
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Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.
Mark Jewell is the President and Co-Founder of Selling Energy. He is a subject matter expert, coach, speaker, and best-selling author focused on overcoming barriers to implementing projects.
The Get A Grip Sales Synopsis is sponsored by TCP.
If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.
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