STAMFORD, Conn. — Solais Lighting, Inc., a manufacturer of specification-grade LED fixtures and lamps and a division of PowerSecure International, Inc., announced the appointments of Rob Limroth as senior vice president of Retail National Accounts and Keith Sullivan as director of West Sales.
An industry veteran with more than 25 years of experience in the lighting industry, Limroth has held prominent sales positions with Amerlux, Juno Lighting, Lightolier and Acuity Brands. He most recently served as vice president of National Accounts, Eastern Region for Intense Lighting. In his role as senior vice president of Retail National Accounts for Solais, Limroth is responsible for driving the company’s national retail sales activities through the specification, distribution and end user channels while supporting Solais’ strategic-planning and product-development functions.
“I am excited to be joining the Solais team based on the company’s commitment to the retail lighting segment, leading technology, aggressive growth plan and outstanding industry reputation,” Limroth said.
Prior to joining the Solais team, Sullivan spent 25 years with Fitch, a leading international architectural and design firm renowned for creating high-quality environments in the retail, restaurant and hospitality segments. He most recently served as a studio director in that firm’s Scottsdale-based offices. As director of West Sales for Solais – where his sales territory includes Arizona, California, Idaho, Montana, Oregon, Washington and Wyoming – Sullivan is responsible for helping to connect national account-based end users, specifiers, distributors, manufacturers’ reps and other industry professionals to Solais’ broad range of industry-leading LED solutions.
“At Fitch, lighting was one of the key environmental elements we worked with on behalf of our customers’ brands, and I look forward to focusing the industry’s attention on the important role that lighting plays and the benefits that Solais’ extensive line of cutting-edge products can offer,” Sullivan said.
“We are excited to welcome Rob and Keith to the Solais team and are confident that their demonstrated expertise in retail design and branding, strong customer interface capabilities, extensive marketing and sales experience, and superior project-management skills will help the industry’s professional lighting users and influencers leverage the benefits of Solais products to a greater extent than ever before,” said Sam Newberry, president of PowerSecure Lighting. “The addition of Rob and Keith to our sales team continues to expand on Solais’ successful coverage of the marketplace and positions us for our next exciting phase of growth.”
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