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Signify Changes Organizational Structure

Signify Changes Organizational Structure

EINDHOVEN, the Netherlands — Signify announces it intends to adapt its organizational structure to enable a stronger customer focus and enhanced specialization, to further increase execution speed.

“We are taking the next step in our transformation, addressing customer expectations for higher levels of service, faster time to market and digital interfacing. With this new structure, we will focus our business around our customers and create one global operations team to drive customer and business excellence. We’ll serve our customers better, faster and simpler, driving sustainable innovation.” — Eric Rondolat, CEO of Signify

Signify intends to move to three divisions from the current four business groups. The three divisions are as follows:

  • Division Digital Solutions (formerly BG Professional) offers LED products, systems and services for the Internet of Things to our customers in the professional segment. This division will continue to be led by Harsh Chitale.
  • Division Digital Products (combines BG LED and BG Home). This division offers LED electronics, LED lamps, LED luminaires and connected products, including Hue and Wiz, to consumers, professional customers and OEM partners. By bringing together its entire consumer LED portfolio, Signify can better manage this lighting category for its channel partners. This division will be led by Rowena Lee.
  • Division Conventional Products continues to focus on conventional lamps and electronics for consumers and customers in the professional segment. It is organized separately to bring a clear distinction between conventional and digital offerings. This division will be led by Maria Letizia Mariani.

The changes are expected to take effect in the second quarter of 2020 and are subject to Works Council proceedings, depending on local legislation.

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