SALISBURY, NC – Shat·R·Shield Lighting Inc. announced that Craig Fisher is the North Central Region Sales Manager effective October 16, 2023.
In this role, he will have sales management responsibilities for the north-central region of the United States, as well as Central and Eastern Canada. Fisher’s focus will be calling on electrical distribution, design firms, and end users in the industrial, correctional, and food service markets to promote the company’s line of feature-rich LED fixtures and safety-coated lamps. Fisher has five years of experience in lighting sales and business development.
“I am grateful for the opportunity to join the Shat·R·Shield Lighting Inc. organization and represent the brand that is a prominent leader in the industry. Their commitment to customer care and product innovation is evident throughout the company,” said Fisher.
Kevin Ruzicka, Director of Sales states, “Craig’s experience, energy, and commitment to strategic planning will serve him well in calling on a territory that has always been a key part of our company’s success. He will bring a high level of customer service and will play a fundamental role in educating the end-user on selecting the best solution for their diverse lighting needs.”
Fisher earned his Bachelor’s Degree in Education from Indiana University, Bloomington. Fisher also holds a Master of Arts Degree in School Administration.
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