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Sales Synopsis: Segmenting

Is it a good business practice to sell everything to everyone? Or should you focus on specific segments and become experts in those categories.

The answer from a sales side is you can be a lot of both.

Sales expert Mark Jewell joins the podcast to talk about successful segmentation of your sales efforts.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Mark Jewell is the President and Co-Founder of Selling Energy. He is a subject matter expert, coach, speaker, and best-selling author focused on overcoming barriers to implementing projects.

The Get A Grip Sales Synopsis is sponsored by TCP.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.

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