When a potential customer reaches out to you, how can you make sure you understand their needs? Oftentimes, there are follow-up questions, but most of the key questions start with “Why do you want to do this lighting upgrade?” and “Why did you come to this decision?”
Mark Jewell is a sales expert who looks into the priorities of customers to make sure you are saying the right things to them and keep them engaged in the process.
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Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.
Mark Jewell is the President and Co-Founder of Selling Energy. He is a subject matter expert, coach, speaker, and best-selling author focused on overcoming barriers to implementing projects.
The Get A Grip Sales Synopsis is sponsored by Espen Technology.
If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.
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