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Sales Synopsis: Capturing Their Attention

What’s the “elevator speech” that is going to capture the attention of your customer? Perhaps even more important, how can you recognize that your “elevator speech” is failing to capture attention, and that you need quickly go in another direction?

Mark Jewell joins the Sales Synopsis to talk about how you can grab your customers’ attention at the beginning of your sales pitch, and the three stages of attention that everyone should know.

Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.

Mark Jewell is the President and Co-Founder of Selling Energy. He is a subject matter expert, coach, speaker, and best-selling author focused on overcoming barriers to implementing projects.

The Get A Grip Sales Synopsis is sponsored by TCP.

If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.

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