Danvers, Mass. – Released today, the Discover LED Lighting survey from North American lighting leader OSRAM SYLVANIA finds nearly one third of American households surveyed have lighting issues in key areas of the home. Brightness, color and usage time are major lighting concerns in some rooms, and these issues could be easily fixed by upgrading lighting to LEDs. In fact, 90 percent of Americans surveyed that use LED lighting in their homes report high levels of satisfaction.
The Discover LED Lighting survey uncovers insights about LED light bulbs – specifically consumer adoption, behaviors and attitudes towards LED technology. The survey data reveals that there are still misconceptions about where LED lighting exists. In fact, more than half of Americans surveyed only associate LED lighting with holiday lights.
“With the phase-out of the most popular incandescent bulbs comes a new world of lighting for consumers,” said Pamela Price, retail marketing manager, OSRAM SYLVANIA. “While many consumers are not utilizing LED lighting in key areas of the home, those who do are extremely satisfied with the results. We are committed to providing a full portfolio of quality LED products to suit consumer needs in every area of the home.”
With consumer education as a top priority for OSRAM SYLVANIA, the company has launched the Discover LED Lighting campaign to help consumers learn more about the benefits of LED lighting. Through interactive infographics, videos and more, this campaign offers consumers the opportunity to learn more about LED lighting and also gives recommendations for upgrading to this new technology in every area of the home. For more information on the ways consumers can discover LED lighting, visit www.sylvania.com/Discover-LED-Lighting.
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