COMMERCE, Calif. — Pacific Coast Agency is the new Nora Lighting commercial sales rep firm for British Columbia, Canada, announced Nora Lighting President and CEO Fred Farzan.
The rep firm is based in Maple Ridge, B.C., and Pacific Coast’s Graham Morgan will oversee sales efforts in that region.
“Graham Morgan is a lighting professional with more than 40 years experience in the industry,” said Farzan.
“He opened Pacific Coast in 2011 and has provided electrical contractors, architects and distributors with design assistance, exceptional customer service and technical expertise,” he said. “His firm will lead Nora’s expansion into the growing western Canadian market, and will direct the introduction of Nora’s ever-expanding line of LED products for residential and commercial applications.”
“We are fortunate to have such an experienced and highly-regarded firm represent the Nora product line,” said Farzan.
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