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Nora Lighting Expands Sales Network

COMMERCE, CA—Nora Lighting President and CEO Fred Farzan has announced the expansion of the company’s showroom sales network with the appointment of two new rep agencies.

North & South Lighting Sales will represent Nora in the Carolinas. Steve Baker, based in Hampstead, NC, will oversee North Carolina showroom sales, and Alan Huffman, based in Easley, SC, will direct South Carolina representation.

Starry Lights & Associates, headquartered in Pittsburgh, PA, will showcase Nora Lighting in Kentucky, Ohio, western Pennsylvania and West Virginia. Owner Jerry Starry will supervise the sales program.

“Nora Lighting is delighted to welcome both North & South Lighting and Starry Lights to our showroom sales team,” said Farzan.

“The market demand for Nora products, especially LEDS, has been on a fast-paced trajectory and we are fortunate to have two highly-experienced showroom sales teams onboard,” said Farzan.

“We see encouraging signs of accelerated growth this year with construction and remodeling leading the way. This means more demand for top quality technical support, and these two sales firms are well-equipped to work with lighting designers, installers and specifiers. They will do a fine job of representing the Nora line.”

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