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Nora Lighting Expands Sales in Southeast

Nora Lighting Expands Sales in Southeast

COMMERCE, Calif. — Nora Lighting President and CEO Fred Farzan has announced the appointment of two new Nora commercial sales rep firms in the Southeast.

Magic City Group, based in Birmingham, Alabama, will oversee Nora’s commercial sales throughout northern Alabama. Palmetto Lighting Solutions will represent Nora in South Carolina from its headquarters in Greenville, South Carolina.

Magic City Group was founded in 2014, and Nora sales will be overseen by agency principals Jed Martin and Bryan McGuffrey.

Palmetto Lighting Solutions (formerly The Lighting Source) has more than 30 years of lighting sales experience, and additional branches in Columbia and Charleston, SC. Founder Tim Ryan will direct Nora commercial sales.

“Both Magic City and Palmetto Lighting are well-established commercial sales firms in the Southeast with many years of experience and valuable customer relationships,” said Farzan. “They can provide the technical knowledge, design resources and personalized customer service that we at Nora value. Both firms have worked extensively with lighting designers, contractors, distributors and public agencies to create cost- and energy-efficient lighting installations with a focus on sustainability,” said Farzan.

“As Nora continues to introduce new products, our Southeast reps will focus on expanding Nora’s LED lighting presence in their territories,” said Farzan.

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